Tourism in Asia is growing faster than anywhere else in the world, driven by the increasing wealth of countries like Taiwan, South Korea and Malaysia, and by the huge populations of China, India and Indonesia -the first second and fourth biggest countries in the works. Despite the significance of the tourism industry in this area it is still under researched.
Asian Tourism is a unique book and the first to addresses this imbalance by providing a high quality edited collection of chapters which explore the domestic and intraregional tourism in Asia. Divided into three sections it explores:
* Policy aspects of tourism development and the role of the public sector exploring issues such as: Cross-national tourism collaboration in Asia, The growth of aviation in Asia and Economic Corridors and Ecotourism.
* Changing markets exploring issues such as: The role of Japanese popular culture in Asian tourism, Management Challenges for Bali’s Tourism Industry and religious tourism in North India.
* Destination and industry responses exploring issues such as: Tourism-Generated Employment in Cambodia, sex workers and tourism in India and responsible destination development in the Philippines.
With contributions from well respected and eminent names in the field, Asian Tourism provides a ground breaking insight into topical, industry focused issues while benefiting from academic depth and rigour and an awareness of tourism history in this region.
Table of Contents
Policy aspects of tourism development and the role of the public sector: Introduction (Mike Parnwell); Cross-national tourism collaboration in Asia (Ravi Ravinder); The Asian regional market: flows and collaboration (Geoff Wall); The role of tourism in transition economies of the Great Mekong Sub-region (Trevor Sofield); The growth of aviation in Asia and challenges to sustainability (Howard Cambridge and John Whitelegg); Tourism Development and Propaganda in contemporary Tibet (Daisuke Murakami); Changing accessibility to Vietnam: the influence of a government in transition (Wantanee Suntikul); Economic Corridors and Ecotourism - Lao PDR (Robert Travers); Twinning Cities between the Andaman and Nicobar Islands and Thailand: a case study of controversy (Maharaj Vijay Reddy); Two years on: resilience and recovery in post-tsunami tourism in Sri Lanka (Janet Cochrane); Changing markets: Introduction (Xavier Font); The development of tourism in French colonial Vietnam, 1918–1940 (Erich DeWald); Fortune or misfortune? Border tourism and borderland gambling in Vietnam (Chan Yuk Wah); Chinese tourists in ‘Elsewhereland’: Behaviour and perceptions of Mainland Chinese tourists at different destinations (Wolfgang Arlt); Are Chinese International Students in the UK Tourists? (Rong Huang); Hong Kong young people and cultural pilgrimage to Japan: The role of Japanese popular culture in Asian tourism (Benjamin Wai-Ming Ng); Malaysian homestays from the perspective of young Japanese tourists: the quest for Furusato (Amran Hamzah); Western and Asian Backpackers in Taiwan: Behaviour, Motivation and Cultural diversity (Feng Yi Huang); Wetland Tourism in Hong Kong: From birdwatcher to ‘mass ecotourism’ (Sidney Cheung); Old Tourists and New Tourists: Management Challenges for Bali’s Tourism Industry (Mike Hitchcock and Darma Putra); Religious tourism: exploring a new form of sacred journey in North India (Kiran Shinde); Destination and industry responses: Introduction (Harold Goodwin); Heritage Tourism in Xi’an: Constructing the Past in Contested Space (William Feighery); Tourism in the Kingdom of Bhutan – a Unique Approach (Megan Ritchie); From China to Indonesia: A complex and new tourism relationship (Fleur Fallon); Interpreting the Past: Creating the Surabaya Heritage Trail, Indonesia (Agoes Indrianto); Tourism-Generated Employment and Intra-Household Inequality in Cambodia (Katherine Brickell); Modernity and the evolution of a festive tourism tradition: the Songkran Festival in Chiang Mai, Thailand (Ploysri Porananond and Mike Robinson); Sex-workers and Tourism: A case study of Kovalam Beach, India (Tracey White); Mind, body and spirit: health and wellness tourism in Asia (Jennifer Laing and Betty Weiler); Responsible Destination Development: Puerto Princesa, Palawan, Philippines (John Gray)