Attention and Value: Keys to Understanding Museum Visitors, 1st Edition (Paperback) book cover

Attention and Value

Keys to Understanding Museum Visitors, 1st Edition

By Stephen Bitgood


213 pages

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Paperback: 9781611322637
pub: 2013-04-30
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Hardback: 9781611322620
pub: 2013-04-30
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eBook (VitalSource) : 9781315433455
pub: 2016-06-16
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How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Archaeology