Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.
'…students entering this field tent to be faced with a mass of theories and studies that are rather incomprehensible unless one has a 'map'. This short text provides such a map the 'light' writing style and use of everyday examples will surely ensure that it works as an attractive and easy to follow guide' - Nick Hopkins, University of Dundee
'Attitudes and Persuasion would appear to have few rivals in its primer niche.' - Timothy C. Brock in PsycCRITIQUES, February 2004
Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.