252 Pages
by
Routledge
252 Pages
by
Routledge
250 Pages
by
Routledge
Also available as eBook on:
This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users. Integrating non-Western and... Read more
Preface Introduction 1. Audience Activity, Everyday Life and Complexity- A Theoretical Framework for Understanding Media Audiences 2. Towards the ‘Internationalising’ of Media Audience Studies from a Japanese Perspective 3. Audience Engagement with Media and ICT 4. Media and Uchi 5. Media, Self-Creation and Everyday Life 6. Reflection on the Audience Appendices
Biography
Toshie Takahashi is Associate Professor, Department of Communication and Media Studies, Rikkyo University, Japan.
