1st Edition

Audience Transformations Shifting Audience Positions in Late Modernity

    280 Pages
    by Routledge

    288 Pages
    by Routledge

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    The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

    Introduction 1. Audience/society transformations Nico Carpentier, Kim Schrøder and Lawrie Hallett Part I: Using the media 2. Cross-media use - Unfolding complexities in contemporary audiencehood Jakob Bjur, Kim Schrøder, Uwe Hasebrink, Cédric Courtois, Hanna Adoni and Hillel Nossek 3. New genres - new roles for the audience? An overview of recent research Ranjana Das, Jelena Kleut and Göran Bolin 4. On the role of media in socially demanding situations Ingrid Paus-Hasebrink, Jasmin Kulterer, David Šmahel and Věra Kontríková Part II: Unpacking the audience's complex structures (generations, minorities and networks) 5. Generations and media: The social construction of generational identity and differences Nicoletta Vittadini, Andra Siibak, Irena Carpentier Reifová and Helena Bilandzic 6. ‘Lost in mainstreaming’? Ethnic minority audiences for public and private broadcasting Marta Cola, Kaarina Nikunen, Alexander Dhoest and Gavan Titley 7. Networks of belonging: Interaction, participation and consumption of mediatised content Paula Cordeiro, Manuel Damásio, Guy Starkey, Inês Botelho, Patrícia Dias, Carla Ganito, Catia Ferreira and Sara Henriques Part III: Participation in and through the media 8. The democratic (media) revolution: A parallel genealogy of political and media participation Nico Carpentier, Peter Dahlgren and Francesca Pasquali 9. The mediation of civic participation: Diverse forms of political agency in a multimedia age Peter Lunt, Anne Kaun, Pille Pruulmann-Vengerfeldt, Birgit Stark and Liesbet Van Zoonen 10. New perspectives on audience activity: 'prosumption' and media activism as audience practices Brian O’Neill, J. Ignacio Gallego, Frauke Zeller 11. The role of the media industry when participation is a product José M. Noguera, Mikko Villi, Nora Nyirő, Emiliana de Blasio and Mélanie Bourdaa Part IV: Prerequisites of participation: access, literacies and trust 12. Transforming digital divides in different national contexts Sascha Trültzsch, Ragne Kõuts-Klemm, Piermarco Aroldi 13. Situating media literacy in the changing media environment: critical insights from European research on audiences Sonia Livingstone, Christine W. Wijnen, Tao Papaioannou, Conceição Costa and María del Mar Grandío 14. What does it mean to trust the media? Tereza Pavlíčková, Lars Nyre and Jelena Jurišić


    Nico Carpentier is Associate Professor at the Communication Studies Department of the Vrije Universiteit Brussel, Belgium and Lecturer at Charles University in Prague, Czech Republic. He is also an executive board member of the International Association for Media and Communication Research (IAMCR).

    Kim Christian Schrøder is Professor of Communication in the Department of Communication, Business and Information Technologies at Roskilde University, Denmark.

    Lawrie Hallett is Senior Lecturer in Radio at the University of Bedfordshire, UK.