1st Edition

Audio-Visual Communication in the Multiscreen Era

By Zhou Yong, Zhao Xuan Copyright 2026
244 Pages 42 B/W Illustrations
by Routledge

244 Pages 42 B/W Illustrations
by Routledge

The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.   Drawing on Media System Dependency Theory, the book maps the relationships among the... Read more

1 Changes in China's Audio-Visual Communication Industry under the "Internet+" Context  2 Traditional Approaches to Measuring the Effectiveness of Audio-Visual Information Dissemination  3 Exploring the Measurement of Multi-Screen Audio-Visual Information Dissemination Effects in the Era of Big Data  4 Research Design and Methodology for Measuring the Dissemination Effects of Multi-Screen Audio-Visual Information  5 Construction and Optimization of the Multi-Screen Audio-Visual Information Dissemination Effect Assessment Model  6 Analysis of the Communication Effects of Audio-Visual Products and Media Dependency Relationships  7 Applications and Implications of Audio-Visual Information Dissemination Effect Assessment  8 System Design and Implementation of the Audio-Visual Information Dissemination Effect Assessment System

Biography

Zhou Yong is a researcher at the Research Center of Journalism and Social Development, Renmin University of China, and the Dean, Professor, and Doctoral Supervisor at the School of Journalism, Renmin University of China. He also serves as the Director of the Audiovisual Communication Research Center. His primary research areas include journalism theory, new media, and audio-visual communication.

 

Zhao Xuan, Ph.D. from the School of Journalism and Communication at Renmin University of China, specializes in audio-visual communication, data mining, and industry studies.