1st Edition
Auto-Opium A Social History of American Automobile Design
By David Gartman
Copyright 1994
280 Pages
by
Routledge
284 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden... Read more
List of Illustrations (21) Preface 1. The Aesthetics of Fordism 2. Early Development of the Automotive Form 3. Diverging Paths of Design: Mass and Class Production 4. The Struggle for Styling, 1: The Twenties and the Birth of Automobile Styling 5. The Struggle for Styling, 2: The Depression and the Decade of Streamlining 6. Fifties Fins and the Triumph of Fantastic Styling 7. The Rise and Fall of Auto Individuality Epilogue. Design in the Wake of Fordism Notes
Biography
David Gartman is Associate Professor of Sociology, Department of Sociology and Anthropology, University of South Alabama.
