226 pages | 11 B/W Illus.
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.
Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. These effects can die down, but the economic, political, regulatory, and legal effects linger much longer and that is what these strategies and messages are aimed at preventing. This book shows how to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques to deliver the book’s messages. It considers everyone’s role in communicating on behalf of the organization, from those dealing with regulators and investigators, the workplace employees, to the public and customers. The subject is presented as one not just for executives but for every employee who finds it necessary to deal with audiences on a daily basis.
This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.
"Aviation is not without its fair amount of challenges. Linda provided AirAsia much help and input during the tragedy that struck us in 2014. This is a great book that helps prepare communicators and business leaders in facing the worst. As Linda rightly points out, communication is a thought process and needs to be practised. Just remember to throw in good common sense and moral conscience and you will come out stronger from any situation." — Tony Fernandes, Group CEO, AirAsia Group
"This book provides a unique approach to communication for aviation professionals in not just the investigation process but the everyday workplace. It would be beneficial for all segments of the industry including commercial because it is not public relations but a practical approach to communication that will carry through to many audiences and be the difference between success and failure." — Javier Venegas, CANSO, Regional Director, Latin America and Caribbean Affairs
Introduction 1 Introduction to aviation communication – it’s more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula – your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure – the meat and the bones 6 Controversial questions and answers – situational awareness – dos and don’ts: help to back out of that corner! 7 Communication response worksheets – learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study – Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures