BRICS Media : Reshaping the Global Communication Order? book cover
1st Edition

Reshaping the Global Communication Order?

  • Available for pre-order. Item will ship after November 15, 2020
ISBN 9781138604032
November 14, 2020 Forthcoming by Routledge
336 Pages - 2 B/W Illustrations

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Book Description

Bringing together distinguished scholars from BRICS nations and those with a deep interest in and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contribute to the further internationalization of media and communication studies.

The unprecedented expansion of online media in the world’s major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a ‘post-American world’.

This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies programmes.

Table of Contents

Foreword: Understanding Global Communication in a Polycentric World

Barry Gills


Daya Kishan Thussu and Kaarle Nordenstreng

Part I –Challenging Dominant Discourses in a New World Order

Chapter 1 BRICS as paradox

Marko Juutinen and Jyrki Käkönen

Chapter 2 Shifting paradigms of communication research

Muniz Sodre, Raquel Paiva, Kaarle Nordenstreng and Leonardo Custodio

Chapter 3 Moving beyond Western models in the study of media systems

Savyasaachi Jain


Part II – Media and Communication Structures and Systems

Chapter 4 Brazilian media system in a turbulent environment

Fernando Oliveira Paulino and Liziane Guazina

Chapter 5 A post-analogue hybrid media system: the Russian case

Elena Vartanova

Chapter 6 Media systems and structures in India

B. P. Sanjay

Chapter 7 Beyond convergence: rethinking China’s media system in a global context

Zhengrong Hu, Deqiang Ji, Peixi Xu and Kriti Bhuju

Chapter 8 South Africa: media-democracy and the challenges for public-service broadcasting

viola milton and Winston Mano


Part III – BRICS and Global Strategic Communication

Chapter 9 Brazil and corporatist soft power

Joseph Straubhaar

Chapter 10 Russian soft power from the USSR to Putin’s Russia

Dmitry Gavra and Elena Bykova

Chapter 11 India: culture as soft power

Daya Kishan Thussu

Chapter 12 China’s cultural power reconnects with the world

Ying Zhu and Michael Keane

Chapter 13 Contending soft powers: South African media on the African continent

Herman Wasserman and Musawenkosi Ndlovu


Part IV – BRICS and Changing Communication Practices

Chapter 14 BRICS journalism as a new territory for de-centering journalism studies

Jyotika Ramaprasad and Svetlana Pasti

Chapter 15 Neoliberal capitalism and BRICS on screen

Tatu Laukkanen and Iiris Ruoho

Chapter 16 BRICS de-Americanizing the Internet?

Daya Kishan Thussu

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Daya Kishan Thussu is Professor of International Communication at Hong Kong Baptist University. For many years he was Professor of International Communication at the University of Westminster in London. Author or editor of 18 books, he is Managing Editor of the Sage journal, Global Media and Communication.

Kaarle Nordenstreng is Professor Emeritus of Journalism and Mass Communication at Tampere University in Finland. A former Vice-President of the International Association for Media and Communication Research and President of the International Organization of Journalists, he has written or edited more than 60 books.


‘The BRICS countries constitute some of the most dynamic and influential players in reshaping the global communication order. This timely volume culminates a concerted multi-national effort in study media and communication in these countries. It offers rich empirical analysis and an invaluable point of reference for the ongoing search for new paradigms in reconceptualizing global communication’. 

 - Yuezhi Zhao, Fellow, Royal Society of Canada, and Canada Research Chair in Political Economy of Global Communication, Simon Fraser University