18th Edition

Baldrige Award Winning Quality How to Interpret the Baldrige Criteria for Performance Excellence

By Mark Graham Brown Copyright 2014
    408 Pages 22 B/W Illustrations
    by Productivity Press

    404 Pages
    by Productivity Press

    The Malcolm Baldrige National Quality Award is the highest level of national recognition for performance excellence that a U.S. organization can receive. Now in its 18th edition, Baldrige Award Winning Quality is still the most widely used and recognized book on the Malcolm Baldrige National Quality Award. It provides readers with a simple, yet comprehensive resource, for understanding the most current criteria for this prestigious business performance award.

    The definitive resource for helping companies achieve world-class results, Baldrige Award Winning Quality – 18th Edition: How to Interpret the Baldrige Criteria for Performance Excellence is the only book on the Baldrige criteria to detail, in simple and straightforward language, every category, examination item, and area to address. From understanding the scoring system to preparing for a site visit, it guides you through all stages in the process. Reflecting the new criteria (2013-2014) that address education and healthcare, this edition outlines a comprehensive plan that is suitable for any company in any industry.

    Offering detailed explanations of each of the 17 "Examination Items" and the 36 "Areas to Address" that compose the seven major categories, the book reveals exactly what examiners look for in each area and suggests what you need to include. It also discusses:

    • Criteria of leadership and the role of senior management in the award process
    • Importance of a long- and short-term strategic plan
    • Where and how to satisfy the requirements for demonstrating effective "process" and "results"
    • Lists of state award programs based on the Baldrige criteria
    • Core values and themes that underlie the award
    • How to weigh the importance of the 36 "Areas to Address"
    • The significance of the Baldrige scoring scale, and its role in achieving performance excellence

    The book devotes a chapter to supplying a clear and concise explanation on how to prepare for a site visit from the board of examiners. It details each facet of the site visit, including its purpose, what a Baldrige examiner looks for, and the questions typically asked during the visit. Complete with rules for preparing graphics and charts, the book includes helpful tips to help you avoid common mistakes when completing the application.

    Understanding the Malcolm Baldrige National Quality Award
    Preparing an application for the Baldrige Award
    Key themes and relationships Among the criteria
    Understanding the Baldrige Award Scoring Scale
    Interpreting the Criteria for the Organizational Profile
    Interpreting the Criteria for Leadership (1)
    Interpreting the Criteria for Strategic Planning (2)
    Interpreting the Criteria for Customer and Market Focus (3)
    Interpreting the Criteria for Measurement, Analysis, and Knowledge Management (4)
    Interpreting the Criteria for Human Resource Focus (5)
    Interpreting the Criteria for Process Management (6.0)
    Interpreting the Criteria for Business Results (7.0)
    Preparing for a Site Visit
    Using a Baldrige Assessment as a Strategic Planning tool
    Further Readings
    Appendix A: State Awards Based on the Baldrige Criteria


    Mark Graham Brown Manhattan Beach, California, USA. Jonathan Craig

    Praise for Previous Editions of this Classic Guide:

    Our members and applicants rely heavily on Mark Graham Brown’s book to help them implement the most current Baldrige Award criteria. This book is a ‘must’ for anyone who is serious about achieving performance excellence.
    —Thomas Hinton, President, California Quality Awards

    Baldrige Award Winning Quality by Mark Graham Brown provides insight into what the Baldrige examiners are looking for and consider ‘best in class.’ Additionally, the examples of what other companies are doing are invaluable by providing ideas to consider within your own company — almost a mini-benchmark opportunity. Ideas for how to best present your information are helpful and can be used in day-to-day organization and tracking of processes and services.
    —Joyce Manigold, Vice President, Human Resources, Shea Homes Arizona

    Using the Malcolm Baldrige criteria to improve your business makes bottom-line sense. Using Mark Graham Brown’s book to improve your business can compound your results. Mark brings real-world best practices to your desk, making it easier for your company to identify improvement opportunities.
    —Mark A. Naig, Operational Development Specialist, Ericsson, Inc.