For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions.
The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem.
Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado CañequePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs Jäger and Vijay Sathe2. Building inclusive markets from the inside outTashmia IsmailPart 2: The role of engagement, participation and bottom-up innovation3. Participatory market research for BoP innovation Aline Krämer, Christina Tewes-Gradl and Claudia Knobloch4. Open innovation and engagement platforms for inclusive business design Fernando Casado CañequePart 3: Building ecosystems for inclusive business5. Bridging the pioneer gap: Financing the missing middle Nicolas Chevrollier and Myrtille Danse6. Creating an innovation ecosystem for inclusive and sustainable business Priya Dasgupta and Stuart L. HartPart 4: Market access for all: Solving the distribution challenge7. The last mile: A challenge and an opportunity Edgard Barki8. A shared-channel model for BoP access in the Philippines Markus Dietrich and Jun TibiPart 5: Partnership frameworks for BoP business9. Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets Marjo Hietapuro and Minna Halme10. Access2innovation: An Innovative BoP network partnership model Jacob RavnPart 6: Inclusive business models as a response to environmental sustainability challenges11. Urban agriculture as a strategy for addressing food insecurity of BoP populationsMaría Alejandra Pineda-Escobar12. The triple leap: Addressing poverty and environmental challenges both at home and abroad Tokutaro Hiramoto and Shusuke WatanabeAbout the authorsIndex