The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This concise and affordable textbook will help future international business executives acquire the skills to function effectively under these challenging conditions. "Basics of International Business" incorporates coverage of the ongoing turmoil in the world financial markets. It's designed to familiarize students with the external environments that affect international businesses, to show them how to recognize the processes in identifying potential foreign markets, and to help them understand the functional strategies that can be developed to succeed in this highly competitive environment. The text focuses on 'must-know' core concepts in international business. The concepts, theories, and techniques are organized around seven major topical areas: introduction and overview of international business; environmental variables of culture, politics, and economics; entry strategies for new markets and countries; international trade and foreign direct investments; integration of functional areas; specific functioning areas (marketing, finance, accounting, etc.); global outsourcing and its role in international operations. The text is filled with helpful charts, chapter summaries, exercises, and applied cases. A detailed instructor's manual including course outlines, classroom exercises, and a complete test bank is available to adopters on the MES website.
Biography
James P. Neelankavil is the Robert E. Brockway Distinguished Professor of Marketing and International Business at the Zarb School of Business at Hofstra University. He received his doctoral degree in international business from the Stern School of Business at New York University (NYU) and his MBA with distinction from the Asian Institute of Management in Manila, the Philippines. Prior to joining the Zarb School of Business, Dr. Neelankavil taught at NYU’s Stern School of Business. Recently, Dr. Neelankavil was awarded a Fulbright Senior Specialist fellowship to the Philippines. He has held visiting professorships at Rotterdam School of Management in the Netherlands; at Bocconi University in Milan, Italy; and at NYU’s Stern School of Management. His teaching interests include corporate strategy, global business strategy, and international marketing. Dr. Neelankavil has published over 25 articles and seven books in the area of international business, corporate strategy, and cross-cultural studies. His research has appeared in many leading business journals, including the Journal of International Business Studies and the Journal of Business Research. His primary research interests are in the areas of cross-cultural management, strategic management, and R&D and innovation. Anoop Rai received his Ph.D. from Indiana University. He is a professor of finance at the Zarb School of Business at Hofstra University. His current research focuses on international financial markets and institutions, and he has published papers in the Journal of Banking and Finance, the Journal of Economics and Business, the Journal of Risk and Insurance, the Journal of Futures Markets, and the Journal of International Financial Markets. Professor Rai has taught at several other institutions as a visiting or adjunct professor, including the Rotterdam School of Management in the Netherlands, the University of Catania in Sicily, Italy, and Rutgers University in Singapore. He has also conducted seminars on risk management for bankers from Russia and its newly independent states and for the Netherlands Antilles.
