1st Edition

Beauty of Crowdfunding Blooming Creativity and Innovation in the Digital Era

By Sunghan Ryu Copyright 2020
    144 Pages 1 B/W Illustrations
    by Routledge

    144 Pages 1 B/W Illustrations
    by Routledge

    Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

    This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.

    The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.


    Part 1 About Crowdfunding

    1. Crowdfunding: An old story?

    2. How crowdfunding works

    3. Understanding the foundation of crowdfunding

    4. What we know (and don’t know) about crowdfunding

    Part 2 Beauty of crowdfunding

    5. Creativity

    6. Diversity

    7. Balance

    8. Connection

    9. Change

    Part 3 Behind crowdfunding

    10. Key challenges and drawbacks of crowdfunding

    11. What comes next after crowdfunding

    Epilogue: Divergence and convergence


    Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.

    "Beauty of Crowdfunding is very thought provoking. It provides a novel perspective on how crowdfunding promotes creativity and innovation in our business and our lives. Must read for those interested in the new phenomena of crowdfunding. It’s not a only synthesis of the research findings from different disciplines but is also full of wonderful and stimulating stories on the impact of crowdfunding." — Shantanu Dutta, Professor of Marketing and Dave and Jeanne Tappan Chair in Marketing, University of Southern California