1st Edition
Beauty of Crowdfunding Blooming Creativity and Innovation in the Digital Era
Introduction
Part 1 About Crowdfunding
1. Crowdfunding: An old story?
2. How crowdfunding works
3. Understanding the foundation of crowdfunding
4. What we know (and don’t know) about crowdfunding
Part 2 Beauty of crowdfunding
5. Creativity
6. Diversity
7. Balance
8. Connection
9. Change
Part 3 Behind crowdfunding
10. Key challenges and drawbacks of crowdfunding
11. What comes next after crowdfunding
Epilogue: Divergence and convergence
Biography
Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.
"Beauty of Crowdfunding is very thought provoking. It provides a novel perspective on how crowdfunding promotes creativity and innovation in our business and our lives. Must read for those interested in the new phenomena of crowdfunding. It’s not a only synthesis of the research findings from different disciplines but is also full of wonderful and stimulating stories on the impact of crowdfunding." — Shantanu Dutta, Professor of Marketing and Dave and Jeanne Tappan Chair in Marketing, University of Southern California
