This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow.
"This is a wonderful primer to a profession that is one of the world’s best kept secrets. Monga and Bagchi are ace researchers and devoted mentors, and their expertise and dedication shine through from every page. I wish I’d had the chance to read this and get this sort of advice when I was considering career paths!" - Anirban Mukhopadhyay, Professor and Associate Dean, Hong Kong University of Science and Technology, and Editor-in-Chief, Journal of Consumer Psychology
1. Who is a consumer psychologist?
2. What to study to become a consumer psychologist?
3. What do consumer psychologists do?
4. The Journey: Life as a graduate student
5. Different Destinations
6. How can you get started on your journey?