Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.
Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology.
The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
"This is a wonderful primer to a profession that is one of the world’s best kept secrets. Monga and Bagchi are ace researchers and devoted mentors, and their expertise and dedication shine through from every page. I wish I’d had the chance to read this and get this sort of advice when I was considering career paths!" - Anirban Mukhopadhyay, Professor and Associate Dean, Hong Kong University of Science and Technology, and Editor-in-Chief, Journal of Consumer Psychology
"I thoroughly enjoyed reading this well-written and thoughtful monograph. Prospective consumer psychologists who are currently in Undergraduate or Graduate Programs in Psychology, Business and allied disciplines, will learn a great deal about the process and content associated with developing a career in consumer psychology. This monograph speaks to its audience in an approachable and informed fashion. Monga and Bagchi are eminently suited to this task, given their own illustrious background and evolution as leading scholars in the field." - Akshay R. Rao, General Mills Chair in Marketing, University of Minnesota, USA
1. Who is a consumer psychologist?
2. What to study to become a consumer psychologist?
3. What do consumer psychologists do?
4. The Journey: Life as a graduate student
5. Different Destinations
6. How can you get started on your journey?