6th Edition

Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media

By Ronald D. Smith Copyright 2020
    506 Pages 16 B/W Illustrations
    by Routledge

    506 Pages 16 B/W Illustrations
    by Routledge

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

    Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.

    This new edition updates and expands its coverage of writing for digital and social media—including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.

    Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.

    Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

    Part I: Principles of Effective Writing

    1. Writing…and What It Means to You
    2. Effective Writing
    3. Persuasive and Ethical Communication
    4. The Writing Process
    5. News: The Basis for All Strategic Communication
    6. News Writing Style
    7. Part II: Paid, Earned, Owned and Shared Media

    8. Social Media and Wiki
    9. Website and Blog
    10. Fact Sheet and Advisory
    11. Print News Release
    12. Broadcast News Release
    13. Transmedia News Package
    14. Advocacy and Opinion
    15. News Feature
    16. Brochure, Newsletter and Corporate Report
    17. Donor Appeals
    18. Speeches, Presentations and Interviews
    19. Public Relations Advertising


    Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

    "Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information." -- Deborah Bowen, University of South Florida