7th Edition
Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media
Part I: Principles of Effective Writing
Chapter One
Writing…and What It Means to You--completed/done and submitted to publisher (completed– in MS Teams File) -- Sent to editor on May 26, 2024
Chapter Two
Foundations of Public Relations Writing
Chapter Three
Legal and Ethical Issues
Chapter Four
The Public Relations Writing Process
Chapter Five
Effective Writing
Part II: Tactics and Techniques
Chapter Six
News Writing Style
Chapter Seven
Media Relations: Pitching and relationships
Chapter Eight
News Release
Chapter Nine
News Feature
Chapter Ten
Communicating with Target Publics
Chapter Eleven
Advocacy and Opinion Leadership
Chapter Twelve
Advertising and Paid Placement
Chapter Thirteen
Writing for Digital Platforms
Chapter Fourteen
Audio and Visual Writing
Chapter Fifteen
Speeches
Chapter Sixteen
Fundraising Appeals & Donor Messages
Part III: Business & Professional Communication
Chapter Seventeen
Workplace Communication
Chapter Eighteen
Presentation, Implementation, and Evaluation
Appendices
Index
Biography
Natalie T. J. Tindall, Ph.D., APR is a Professor of Public Relations in the Stan Richards School of Advertising & Public Relations at the University of Texas, USA. She is an accredited member of the Public Relations Society of America. She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.
Amber L. Hutchins, Ph.D., is a Full Professor of Communication at Kennesaw State University, USA. She is an author, speaker, consultant, and expert on public relations, ethics, and media studies. Her recent peer-reviewed journal articles have been published in The Journal of Homeland Security and Emergency Management and The Journal of Research in Interactive Marketing, and her co-edited books include Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement and Public Relations and Online Engagement: Audiences, Fandom and Influencers.
Ronald Smith, APR, was Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He was an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book, Public Relations: The Basics.
"Becoming a Public Relations Writer is my textbook of choice for teaching public relations writing for several reasons. The book is inviting and informative for students learning and practicing various professional writing styles. The exercises are helpful, and the writing tips are excellent. The glossary is valuable. The book can help strategic communicators of any skill level improve their writing skill."
Bonnie P. Riechert, Ph.D., APR, Fellow PRSA, Belmont University, USA
“This edition frames public relations writing for students in a refreshing way. With fresh case studies and examples, it will be crystal clear for students how different types of strategic writing fit into the dynamic public relations industry.”
Sarah G. Hall, Illinois State University, USA
"This is a very good overview, with exercises and explanations, of the diverse writing skills needed to enter the PR industry."
Dr Averill Gordon, Auckland University of Technology, New Zealand
