610 Pages
220 B/W Illustrations
by
Routledge
610 Pages
220 B/W Illustrations
by
Routledge
610 Pages
220 B/W Illustrations
by
Routledge
Also available as eBook on:
Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at... Read more
Part I: Introduction 1. An introduction to behavioral economics Part II: Economic behavior 2. Simple heuristics for complex choices 3. Choice with risk 4. Choosing when to act 5. Learning from new information 6. Interacting with others 7. Social preferences Part III: Origins of behavior 8. Evolution and culture 9. Neuroeconomics Part IV: Welfare and policy 10. Happiness and utility 11. Policy and behavior
Biography
Edward Cartwright is Professor of Economics at De Montfort University, UK.
