1st Edition
Behavioral Ethics in Practice Why We Sometimes Make the Wrong Decisions
Introduction
PART ONE: Why It’s Hard to Be the Kind of Person Your Dog Thinks You Are
1. Making Moral Judgments
2. How Emotions Influence Ethics
3. Moral Action Decisions and Moral Reasoning Flaws
External Pressures
4. Obedience to Authority
5. Conformity Bias
Internal Biases
6. Overconfidence Bias
7. Self-serving Bias
8. Framing
9. Incrementalism
10. Loss Aversion
11.. Role Morality
12. Moral Equilibrium
13. The Tangible & The Abstract
14. In-group Bias
15. Implicit Bias
16. Cognitive Dissonance
Situational Forces
17. General Situational Factors
18. Temporal Situational Factors
19. Fundamental Attribution Error
PART TWO: How to Improve Your Chances of Living a Life You’ll Be Proud Of
20. Being Your Best Self
21. Rationalizations and Other Mechanisms of Moral Disengagement
22. Giving Voice to Your Values
23. Creating a Culture That Makes It Easier to Do the Right Thing
Biography
Cara Biasucci is Creator of Ethics Unwrapped, and Director of Ethics Education
for the Center for Leadership and Ethics, University of Texas at Austin. For more
than a decade, she made films for (among others) American Public Television, Discovery Times, New
England Patriots, National Gallery of Art, and Johns Hopkins.
Robert Prentice has for 40 years taught business law and ethics at the McCombs
School of Business, University of Texas at Austin. He is also Chair of the Business,
Government & Society Department and Faculty Director of Ethics Unwrapped.






