1st Edition
Behaviour Change for Sustainability
205 Pages
by
Routledge
205 Pages
by
Routledge
Also available as eBook on:
Behaviour Change for Sustainability is a compilation of 3 bestselling sustainability guides that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society.
Promoting Sustainable Behaviour offers the definitive guide to building a sustainable behaviour campaign that works. By summarising "what... Read more
Promoting Sustainable Behaviour: A practical guide to what works, Abstract, About The Author, 1. Promoting Sustainable Behaviour: What’s The Point?, 2. Framing Your Messages: What Values Are You Appealing To?, 3. Harnessing The Power Of Social Norms, 4. Breaking Bad Habits and Creating Good Ones, 5. Using Scare Tactics: Does It Work?, 6. Putting It All Together: Making Wider Change, Green Jujitsu: The Smart Way to Embed Sustainability into Your Organisation, 1. Why Sustainability Programmes Fail, 2. The Green Jujitsu Approach, 3. Providing Information, 4. Engaging Emotionally, 5. Nudging People Onto The Right Path, 6. Human Resources Issues, Conclusions, Annex: Group Exercises, References
Biography
Corner, Adam; Kane, Gareth; Owen, Paula
