1st Edition
Behavioural Finance Theory and Application
Part I: Behavioural Finance: Foundations and Key Concepts 1. History of Behavioural Finance 2. Foundations 1: Traditional Finance Theories 3. Foundations 2: Behavioural Finance Theories 4. Neurofinance Part II: Behavioural Biases 5. Introduction to Behavioural Biases 6. Heuristic Driven Biases Illustrated 7. Frame Dependent Biases Illustrated Part III: Market Forces 8. Market Inefficiency 9. Investment Strategies: Meanings and Types Part IV: Emotional and social forces 10. Emotional finance 11. Social influences and Moods Part V: Institutional investors’ behaviour 12. Behavioural biases of institutional investors - Theoretical underpinnings 13. Demystifying behavioural biases of portfolio managers, financial analysts, financial planners and advisors Part VI: Practical Applications of Behavioural Finance 14. Behavioural corporate finance 15. The psychology and mechanism of financial planning Part VII: The Way Forward 16. Experimental Finance 17. Future direction
Biography
Sujata Kapoor, a PhD in corporate finance, is an Associate Professor with Jaypee Business School, Noida (JBS). She has more than 20 years of academic experience. She has served as Program Director of MBA and BBA programmes at JBS. She is responsible for handling various advanced courses in finance at JBS. She has been instrumental in successfully launching the Centre of Distance and Online Education at Jaypee Institute of Information and Technology. Academically, she has earned an MBA (finance), MCom and BCom (Hons) from prestigious institutions in India. She has to her credit various publications in international journals (ABDC/Scopus/SCI indexed) such as Managerial Finance (B), Review of Behavioral Finance (B), Journal of Investing (B), Qualitative Research in Financial Markets (C) and Global Business Review (C). Her research interests include corporate finance and behavioural finance. She has successfully supervised several PhD candidates in the area of behavioural finance and sustainability marketing. She is a pioneer in financial surveys in the Indian context and developed survey instruments in the areas of dividend policy and behaviorial finance in collaboration with Professor Baker Kent of American University. She has also presented papers at several highly reputed international finance conferences such as the Financial Management Association Annual Meeting, Nashville, USA.
Jaya Mamta Prosad is Associate Professor in Finance at Lal Bahadur Shastri Institute of Management, Delhi. She holds a master’s in Finance and PhD in Behavioural Finance. With over a decade of academic and research experience, Dr. Prosad specialises in corporate finance, financial markets, mergers and acquisitions, valuations, portfolio management, and behavioural finance.
Her research interests include investor behaviour, sustainable and climate finance, and financial resilience, with publications in reputed ABDC-indexed journals such as Qualitative Research in Financial Markets, Review of Behavioral Finance, Global Business Review, Finance India, and Cogent Economics & Finance. She has co-authored the textbook Behavioural Finance (Sage Publications, 2019).
Dr. Prosad has guided doctoral scholars, co-chaired research conferences and conducted faculty development programmes on advanced finance and research methods. Her current work explores behavioural dimensions of investment decision-making and sustainability-linked financial performance.
