Hailed as the beneficiary, driving force and result of globalisation, India’s middle-class is puzzling in its diversity, as a multitude of traditions, social formations and political constellations manifest contribute to this project. This book looks at Indian middle-class lifestyles through a number of case studies, ranging from a historical account detailing the making of a savvy middle-class consumer in the late colonial period, to saving clubs among women in Delhi’s upmarket colonies and the dilemmas of entrepreneurial families in Tamil Nadu’s industrial towns.
The book pays tribute to the diversity of regional, caste, rural and urban origins that shape middle- class lifestyles in contemporary India and highlights common themes, such as the quest for upward mobility, common consumption practices, the importance of family values, gender relations and educational trajectories. It unpacks the notion that the Indian middle-class can be understood in terms of public performances, surveys and economic markers, and emphasises how the study of middle-class culture needs to be based on detailed studies, as everyday practices and private lives create the distinctive sub-cultures and cultural politics that characterise the Indian middle class today. With its focus on private domains middleclassness appears as a carefully orchestrated and complex way of life and presents a fascinating way to understand South Asian cultures and communities through the prism of social class.
1. Introduction Henrike Donner 2. Masculinity, Advertising and the Reproduction of the Middle-Class Family in Western India, 1918-1940 Douglas E. Haynes 3. Gendered Bodies, Domestic Work and Perfect Families: New Regimes of Gender and Food in Bengali Middle-Class Lifestyles Henrike Donner 4. ‘Keeping it in the Family’: Work, Education and Gender Hierarchies among Tiruppur’s Industrial Capitalists Geert De Neve 5. Cultural Contractions and Intergenerational Relations: The Construction of Selfhood among Middle Class Youth in Baroda Margit van Wessel 6. Globalisation, Neoliberalism, and Middle-Class Cultural Politics in Kolkata Timothy J. Scrase and Ruchira Ganguly-Scrase 7. The Social Transformation of the Medical Profession in Urban Kerala: Doctors, Social Mobility and the Middle Classes Caroline Wilson 8. Kitty-Parties and Middle-Class Femininity in New Delhi Anne Waldrop 9. Zara Hatke (‘Somewhat Different’): The New Middle Classes and the Changing Forms of Hindi Cinema Rachel Dwyer