1st Edition
Benchmarking National Tourism Organisations and Agencies
274 Pages
by
Routledge
274 Pages
by
Routledge
Also available as eBook on:
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland,... Read more
Benchmarking – A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism performance. Structure, legal status and the role of NTOs. Australia. Canada.
France. Ireland. Netherlands. New Zealand. South Africa. Spain.
France. Ireland. Netherlands. New Zealand. South Africa. Spain.
Biography
Glasgow Caledonian University, Glasgow, UK,
Glasgow Caledonian University, Glasgow, UK,
The Travel Business Partnership, London, UK,
The Travel Business Partnership, London, UK
"...its authors deserve to be congratulated because of their contributions to this emerging field from the practical perspective."
-Metin Kozak, Mugla University, TOURISM MANAGMENT, 2006 (in press)
