Best Practice  book cover
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1st Edition

Best Practice



ISBN 9780750639538
Published January 20, 1999 by Routledge
454 Pages

 
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Book Description

Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field.

This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.

Table of Contents

Foreword by Professor Richard Duggan, DTI Innovation Director; Being a world class organization: what does it mean? (Phil Hanson, IBM); Understanding tourism from cradle to grave (Dr Jim Crilly, Birds Eye Walls Ltd); Ideation: an integrated approach to idea generation (Professor Richard Duggan, DTI); Market orientation for superior competitiveness (S. Al-Shammri and Professor Mohamed Zairi, University of Bradford); Total supply chain for innovation (Professor Mohamed Zairi, University of Bradford); World class design (Dr. F. Trueman, University of Bradford); Customer management and development in retailing (Patrick Allen, University of Bradford); Project management and modern tools of innovation (Dr Trevor Francis, Lever Brothers Ltd); Bringing-in and focusing-on customer true needs (David Ginn, Ford Motors Co.); Auditing innovation through effective performance measurement (Professor Mohamed Zairi, University of Bradford); Sustaining a culture of discontinuous innovation (P. Ahmed, University of Bradford); Index.

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