In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology.
What used to be termed "e-business" is now simply business as usual. Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five—social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology.
This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.
‘Paul Grefen has a unique talent for describing complex ideas. He gives a thorough analysis of e-business by blending organizations, strategy, architecture and technology beautifully. This book is an invaluable resource for students of e-commerce and business professionals.’ - Akhil Kumar, Penn State University, USA
‘With his inspiring ideas Paul Grefen takes e-business to the next level to support an industry that is increasingly forced to transform to services dominancy.’ - Eric P. van der Linden MBA, SVP Architecture, DLL, the Netherlands
‘This is an outstanding text providing a concise and conceptually clear introduction to e-business systems in a world of connected and ubiquitous information technology. Explaining both business drivers and technology platforms, this book covers all major trends driving e-business and brings them together in a systematic way.’ - Heiko Ludwig, IBM Almaden Research, USA
1. Setting the Scene 2. The Practical Context 3. Classifying Networked E-Business 4. The BOAT Framework 5. Business Aspect 6. Organizational Aspect 7. Architecture Aspect 8. Technology Aspect 9. Analyzing and Designing 10. Business Strategy 11. Concluding Remarks
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