2nd Edition
Beyond Media New Approaches to Mass Communication
Edited By Richard W. Budd
Copyright 1987
320 Pages
by
Routledge
This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. Beyond Media broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums,... Read more
PART ONE: DIALOGUE Mass Communication: Media, Messages, and Myth II The Big Four Mass Media: Actualities and Expectations III On the Mass Media and Mass Communication: Notes Toward a Theory IV Counterpoint: Moeller and Thayer V In Search of Alternatives PART TWO: ALTERNATIVES VI Notes Toward a Reformulation VII Extending the Concept VIII Libraries: Relics or Precursors? IX The Transmission of Cultural Heritage: Museums X We Speak That We Do Know: Religion as Mass Communication, XI Political Campaigning and Image Building XII Architecture: Medium and Message XIII Sardi’s: Something Beyond Food X IV Broadway: A Sound Heard Around the World X V The Private Turning Public: The Visual Arts as Mass Communication
Biography
Richard W. Budd
