3rd Edition
Beyond Powerful Radio An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting
Foreword by Perry Michael Simon
Introduction
Geller Media International's Quick Start Pages
Topics
Creating Powerful Communicators
Aircheck Criteria
Always Ask
Part I
CREATING CONTENT
1. Creating Powerful Content
2. Creating Powerful Podcasts
3. Are You A Generator or Reactor?
4. Personality & Morning Shows
5. Performance & Formatics
6. Finding & Developing Talent
7. Right Casting - Right Job?
8. Airchecking
9. Managing High Ego Talent
10. Avoiding Burnout
11. Show Prep
12. Producers —Facing the Blank Page
13 . Talk Shows
14. Call Screening
15 . Powerful Interview Techniques
16. Public Service Announcements
Part II
STORYTELLING & VOICE
17. Powerful Storytelling
18. Your Voice— Improving Your Instrument
Part III
CREATING POWERFUL NEWS
19. Creating Powerful News
20. In Case Of Emergency
21. Citizen Journalism
22. Traffic & Weather Together
23. Newswriting
24. News Anchoring
25 Multi-Version News
26. Integrating News & Talk
PART IV
ADD A PLATFORM
27. Adding Platforms - Audio, Video & Print
28. Social Media
29. Streaming & The Web
PART V
AI
30. AI - Artificial Intelligence
PART VI
MARKETING YOUR CONTENT
31. Promotion
32. Building Your Brand
PART VII
MAKING MONEY
33. Sales, Commercials & Sponsorships
34. Fundraising & Giving
PART VIII
UNDERSTANDING YOUR AUDIENCE
35 LifeStage Demographics
36. Research
37. Final Notes
Acknowledgements
Permissions
About the Author
Index
Biography
Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller’s international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde’ Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.
“Required reading for anyone who wants to get better at the craft of telling stories”
- Joshua Dudley, Forbes Magazine
“If you are in the podcast or broadcast business, Beyond Powerful Radio, by veteran audio storyteller, coach and consultant Valerie Geller, should be in your toolbox.”
- Joshua Dudley, Forbes Magazine
