1st Edition
Beyond the Screen The Future of Television and Advertising
Acknowledgements
Introduction: Where Have We Been, Where Are We Now, Where Are We Going?
PART I – THE FUTURE OF THE LINEAR MEDIA
Chapter 1: The Future of the Broadcast Industry
Chapter 2: The Future of the MVPD
PART II – THE FUTURE OF THE STREAMING MEDIA
Chapter 3: The Future of Television Delivery Systems
Chapter 4: The Future of Television Programming
Chapter 5: The Future of Television Viewing
Chapter 6: The Future of Cloud and A.I. Television
PART III – THE FUTURE OF TELEVISION MONETIZATION
Chapter 7: The Future of Television Advertising
Chapter 8: The Future of Product Placement
Chapter 9: The Future of Television Content Search & Promotion
Chapter 10: The Future of U.S. Television in the Global Television Market
PART IV – THE FUTURE OF TELEVISION IN THE MID-21ST CENTURY AND BEYOND
Chapter 11: Final Thoughts and Future Visions
Notes
Biography
Frank A. Aycock, Ph.D., is in his 39th year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology and is a firm believer in the transformative power of the new television technologies. He is the author of three books, and has presented at numerous national and international conferences. Dr. Aycock presented a TED talk at the 2013 TEDx Conference in Nagoya, Japan; has been an invited speaker at numerous conferences including NAB and CES conventions, and acdemic conferences including BEA conventions for the last 35 years, and was a keynote speaker at the 2013 Cloud Computing Conference – West as well as the 2014 International Conference on Broadcasting Media & Film Industry.
