1st Edition
Big Data Analytics Applications in Business and Marketing
1. Embrace the Data Analytics Chase: A Journey from Basics to Business
Suzanee Malhotra
2. Big Data Analytics and Algorithms
Alok Kumar, Lakshita Bhargava, And Zameer Fatima
3. Market Basket Analysis: An Effective Data-Mining Technique for Anticipating Consumer Purchase Behavior
Samala Nagaraj
4. Customer View—Variation in Shopping Patterns
Ambika N
5. Big Data Analytics for Market Intelligence
Md. Rashid Farooqi, Anushka Tiwari, Sana Siddiqui, Neeraj Kumar, and Naiyar Iqbal
6. Advancements and Challenges in Business Applications of SAR Images
Prachi Kaushik and Suraiya Jabin
7. Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors
Preeti Agarwal and Mansaf Alam
8. Evaluation of Green Degree of Reverse Logistic of Waste Electrical Appliances
Li Qin Hu, Amit Yadav, Hong Liu, and Rumesh Ranjan
9. Nonparametric Approach of Comparing Company Performance: A Grey Relational Analysis
Tihana Škrinjarić
10. Applications of Big Data Analytics in Supply-Chain Management
Nabeela Hasan and Mansaf Alam
11. Evaluation Study of Churn Prediction Models for Business Intelligence
Shoaib Amin Banday and Samiya Khan
12. Big Data Analytics for Marketing Intelligence
Tripti Paul And Sandip Rakshit
13. Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications
Suzanee Malhotra
Biography
Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.
Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.
