1st Edition
Big Data Analytics Digital Marketing and Decision-Making
Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs
Muhammad Nawaz Tunio, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh
Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making
Ezeifekwuaba Tochukwu Benedict
Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic
Hamacher Power Choquet Integral Operators
Pankaj Kakati and Saifur Rahman
Chapter 4 Prediction of Marketing by the Consumer Analytics
C.C. Jayasundara
Chapter 5 Web Analytics for Digital Marketing
Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa
Chapter 6 Smart Retailing: A Novel Approach for Retailing Business
Ghanshyam Parmar
Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies
Sapna Sood
Chapter 8 Smart Retailing in Digital Business
S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M.
Chapter 9 Business Analytics and Performance Management in India
Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary
Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation
Functions for Best Signal Detection in Smart Antenna
Seema Khanum, Rajiga S.V., Mathanprasad L., M. Gunasekaran, and Firos A.
Biography
Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.
Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.
