Bloggers Boot Camp : Learning How to Build, Write, and Run a Successful Blog book cover
2nd Edition

Bloggers Boot Camp
Learning How to Build, Write, and Run a Successful Blog

ISBN 9780415737142
Published April 28, 2014 by Routledge
204 Pages

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USD $42.95

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Book Description

Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.

 Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

Table of Contents

Chapter 1 The Niche

What’s Your Name, Private?

What the Heck Is Blogging?

What Is a Blogger?

NEW Blogging And The Mainstream Media

The Four Questions

The Two Rules

Chapter 2 Getting Started

Basic HTML for Bloggers

NEW Basic CSS For Bloggers

Pick a Domain

NEW Ready-made Platforms - Add new platforms here

How Do I Pick a Platform?

NEW Why Themes Are Important

NEW Buying Themes

Should You Hire a Web Designer?

Tools of the Trade. 42

Chapter 3 Target Practice

The 1,000 Words Rule

Enhance Your Writing by Reading

The Bloggers Duffel Bag: Essential Skills for Getting Through the Day

Blog Photography Tips


NEW Mobile Photos And Video

NEW Podcasting

Chapter 4 Hello, World

Introducing Yourself

Producing Intro Posts

Writing Your Contact Page

NEW Gaining A Social Media Presence

NEW Dangers Of Social Media

NEW Three Rules For Spreading The Word

NEW To Microblog Or Not To Microblog

Chapter 5 How to Write a Blog Post

Types of Posts

Deadly Headline Kills 200,000 Innocent Readers

To Capitalize or Not Capitalize. 106

Use Perfect Grammar or Your Credibility Is Shot. 107

Top Five Grammar Goofs

The Finer Points

Blogging Traps

Graphics and How to Use Them

When Should You Post?

Snark and the Single Blogger

Post Length

Being a Better Blogger

NEW Sourcing

NEW Writing So Someone Will Read You

Chapter 6 What to Write About

Need to Know

How to Decide What Matters to Your Readers. 81

Finding News

NEW RSS Readers

NEW Twitter

NEW LinkedIn

NEW Google Plus

More Sources: Press Releases from PR People

Conferences/Trade Shows

Dinners & Events


Dealing with PR People

Review Units

How to Snag Review Units

Review It or Not—Pan It or Skip It?

Should I Return Review Units?

Ten Questions to Ask Before Posting


Chapter 7 Mob Rule, Inciting a Riot, and Freedom of Speech

You’re in Control

Dealing with the Angry Mob

Understanding Spam

NEW Which Comment Platform To Use?

Rewarding Loyal Fans

NEW Should You Turn Off Comments?

Chapter 8 Building Traffic, Making Money and Measuring Success

SEO for Bloggers


The SEO Bottom Line

Social Media Sharing


Measuring Success

How To Make Money

Chapter 9 Blogging Ethics

Libel and Slander

Shield Law

Mr(s). Cellophane

Junket Junkies

Free Stuff

Caught in a Trap

Leaks and Trust

Stand Up Straight, Private

NEW Be Nice Or Be Right

NEW Blogging's Golden Rule

NEW Chapter 10 The Perks Of Being A Blogger

NEW The Job Hunt

NEW Networking

NEW Building A Brand

NEW Changing Careers

NEW Spreading The Word

Chapter 11 Building an Empire

Knowing When to Call in Reserves

How to Be a Blogger Boss

How to Find Bloggers

NEW Networking For Bloggers


Paying Bloggers

Group Blogging Workflow

Story Tips Via Email


Joining a Blogging Team

Be Careful What You Wish For

Appendix A Tips and Tricks of the Trade

View More



Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

John Biggs?writes about technology for the?46 million page-view-per-month website?TechCrunch. He was former editor of Gawker Media's?Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book,?Black Hat: Misfits, Criminals, and Scammers in the Internet Age.


Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.

- David Indish, Red Star Web Development

Charlie White and John Biggs are powerhouses when it comes to running successful blogs.  Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp.  An invaluable reference for anyone!

- Stephen Schleicher, Executive Producer,


John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.

Liz and Eben Upton, Raspberry Pi Foundation


Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you. 

Rob Mullins, Raspberry Pi Foundation