2nd Edition

Bloggers Boot Camp Learning How to Build, Write, and Run a Successful Blog

By Charlie White, John Biggs Copyright 2014
    204 Pages
    by Routledge

    204 Pages
    by Routledge

    Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.

     Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

    Chapter 1 The Niche

    What’s Your Name, Private?

    What the Heck Is Blogging?

    What Is a Blogger?

    NEW Blogging And The Mainstream Media

    The Four Questions

    The Two Rules

    Chapter 2 Getting Started

    Basic HTML for Bloggers

    NEW Basic CSS For Bloggers

    Pick a Domain

    NEW Ready-made Platforms - Add new platforms here

    How Do I Pick a Platform?

    NEW Why Themes Are Important

    NEW Buying Themes

    Should You Hire a Web Designer?

    Tools of the Trade. 42

    Chapter 3 Target Practice

    The 1,000 Words Rule

    Enhance Your Writing by Reading

    The Bloggers Duffel Bag: Essential Skills for Getting Through the Day

    Blog Photography Tips


    NEW Mobile Photos And Video

    NEW Podcasting

    Chapter 4 Hello, World

    Introducing Yourself

    Producing Intro Posts

    Writing Your Contact Page

    NEW Gaining A Social Media Presence

    NEW Dangers Of Social Media

    NEW Three Rules For Spreading The Word

    NEW To Microblog Or Not To Microblog

    Chapter 5 How to Write a Blog Post

    Types of Posts

    Deadly Headline Kills 200,000 Innocent Readers

    To Capitalize or Not Capitalize. 106

    Use Perfect Grammar or Your Credibility Is Shot. 107

    Top Five Grammar Goofs

    The Finer Points

    Blogging Traps

    Graphics and How to Use Them

    When Should You Post?

    Snark and the Single Blogger

    Post Length

    Being a Better Blogger

    NEW Sourcing

    NEW Writing So Someone Will Read You

    Chapter 6 What to Write About

    Need to Know

    How to Decide What Matters to Your Readers. 81

    Finding News

    NEW RSS Readers

    NEW Twitter

    NEW LinkedIn

    NEW Google Plus

    More Sources: Press Releases from PR People

    Conferences/Trade Shows

    Dinners & Events


    Dealing with PR People

    Review Units

    How to Snag Review Units

    Review It or Not—Pan It or Skip It?

    Should I Return Review Units?

    Ten Questions to Ask Before Posting


    Chapter 7 Mob Rule, Inciting a Riot, and Freedom of Speech

    You’re in Control

    Dealing with the Angry Mob

    Understanding Spam

    NEW Which Comment Platform To Use?

    Rewarding Loyal Fans

    NEW Should You Turn Off Comments?

    Chapter 8 Building Traffic, Making Money and Measuring Success

    SEO for Bloggers


    The SEO Bottom Line

    Social Media Sharing


    Measuring Success

    How To Make Money

    Chapter 9 Blogging Ethics

    Libel and Slander

    Shield Law

    Mr(s). Cellophane

    Junket Junkies

    Free Stuff

    Caught in a Trap

    Leaks and Trust

    Stand Up Straight, Private

    NEW Be Nice Or Be Right

    NEW Blogging's Golden Rule

    NEW Chapter 10 The Perks Of Being A Blogger

    NEW The Job Hunt

    NEW Networking

    NEW Building A Brand

    NEW Changing Careers

    NEW Spreading The Word

    Chapter 11 Building an Empire

    Knowing When to Call in Reserves

    How to Be a Blogger Boss

    How to Find Bloggers

    NEW Networking For Bloggers


    Paying Bloggers

    Group Blogging Workflow

    Story Tips Via Email


    Joining a Blogging Team

    Be Careful What You Wish For

    Appendix A Tips and Tricks of the Trade


    Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS

    John Biggs?writes about technology for the?46 million page-view-per-month website?TechCrunch. He was former editor of Gawker Media's?Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book,?Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

    Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.

    - David Indish, Red Star Web Development

    Charlie White and John Biggs are powerhouses when it comes to running successful blogs.  Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp.  An invaluable reference for anyone!

    - Stephen Schleicher, Executive Producer, MajorSpoilers.com


    John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.

    Liz and Eben Upton, Raspberry Pi Foundation


    Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you. 

    Rob Mullins, Raspberry Pi Foundation