1st Edition
Books, Bytes and Business The Promise of Digital Publishing
Biography
Professor Bill Martin is formerly Research Director of the School of Business IT at RMIT and is currently attached to the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia. He has been active as a consultant in the fields of information and knowledge management, and has published widely in professional and business journals. Dr. Xuemei Tian was formerly employed in strategic management positions at Samsung in both China and Korea. On completion of her master's degree and PhD, she has held teaching positions at various universities in Melbourne. Currently she is employed as a lecturer in eBusiness and IT management at the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia
'This remarkably comprehensive and thought-provoking book provides not one road map for the future of the publishing industry, but many. This quintessential "knowledge industry" finds itself in a transformational moment in which many of its fundamental assumptions are thrown into question by the emergence of disruptive technologies and hybrid business models. This book weaves between insightful big-picture analysis of foundational shifts in technologies and business models, on the one hand, and on the other, richly grounded case studies of new paths for publishing. The challenges for publishing are great, but by the end of this book the reader can be confident that the industry has an exciting future.' Bill Cope, University of Illinois at Urbana-Champaign, USA and Director, Common Ground Publishing '... Books, Bytes and Business is a smart and sharp look at publishing's past, present, and future.' Publishing Research Quarterly 'The book is very well written, clear, precise and extremely readable and is very rich in its use of secondary literature to inform the discussion, which in turn means that its bibliography is excellent. It contains a detailed index... It is a book that exactly matches the needs of its chosen audience.' Multimedia Information & Technology 'I would recommend the book to all the universities delivering publishing programmes and courses on any level. The first two parts can serve the ones on more introductory level, while the third one will suit the needs of the advanced modules and students.' Information Research ’The changes now taking place in the industry will impact on libraries, publishers and booksellers both physical and virtual. Anyone with a professional interest in books in both their new and old formats will be clearer about contemporary challenges and opportunities after reading this comprehensive volume.’ Journal of Librarianship and Information Science
