Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature.
Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others.
With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.
Table of Contents
1. The Boutique and the Mass Market 2. The Shop as Market Space: The Commercial Qualities of Retail Architecture 3. The Vicissitudes of the Boutique: Introduction to the Case Studies and Interviews 4. Merchandising for Gatherers: Interview with Oep Schilling and Vincent Sturkenboom, G-Star 5. More than just Architecture: Interview with Eric Carlson, Louis Vuitton Case Studies Pfunds Molkerei, Dresden (1891). Kniže, Vienna (1905–13). Bally Shoe Shop, Paris (1928). Grayson, Seattle (1941). Olivetti Showroom, New York (1954). Retti Candle Shop, Vienna (1965). Flos Showroom, Milan (1968, 1976, 1984, 1990). MacLaren and Westwood, London (1971–80). Issey Miyake, Tokyo (1987). Comme des Garçons, New York (1988, 1998) and Various Locations (2004). 10 Corso Como, Milan (1991). Mandarina Duck, Paris (2000). Oki-ni, London (2000). Camper Temporary Shop ‘Walk in Progress’, Various Locations (2000). Australian Homemade Ice Cream, Amsterdam (2002). Duchi Shoe Shop, Scheveningen (2004)