1st Edition
Brain Based Enterprises Harmonising the Head, Heart and Soul of Business
Acknowledgements Prologue Dialogue I: Brainy People (Personal Intelligence) 1. The Man-Machine paradox 2. Wickedness, complexity and the Man-Machine age 3. The Brain Based Enterprise 4. Intelligences for a machine led world 5. Seven habits for the Man-Machine age Synthesis Dialogue II: Brainy Teams (Collective Intelligence) 6. Leading brainy teams 7. Team chemistry 8. Connecting collective synapses Synthesis Dialogue III: Brainy Enterprises (Global Intelligence) 9. 'Video Killed the Radio Star': continuous disruption 10. Strategy is dead. Long live strategic improvisation 11. Corporate agility: enterprise-level learnacy 12. HR strategies that liberate minds, bodies and souls 13. Cultivating intelligence: cultures that liberate minds 14. Networked intelligence: structures that liberate minds Synthesis Epilogue: Future manifesto Bibliography Index
Biography
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy. Blending business, science and music, the authors background is in developing life-saving drugs, including the first HIV/AIDS treatment and human insulin. He is the author of eight books and a writer for Sir Richard Branson’s Virgin brand.
‘Brain Based Enterprises invites us to take a fundamental look at our humanity and adjust our strategies and practices to make the best meeting of hearts and minds between men, women and machines. If you lead an enterprise which produces sustainable advantage through intelligence, ideas and insight, Peter Cook's book is a must-read compendium of thought wisdom on the topic.’ Nadine Hack, CEO, beCause Global Consulting
‘Peter Cook has applied his extensive experience of facilitation in creative workshops to the contemporary practice of the generation of value from knowledge and data. The book is packed with invaluable insights that any entrepreneur or business leader will readily recognise and be able to leverage in their activities. Indeed, this book highlights the value in harnessing the abilities of those around you, whether on a collective or global basis, in addressing the challenges of the era.’ Peter Childs, Head of School, Dyson School of Design Engineering, Imperial College London
