1st Edition

Brand China in the Media Transformation of Identities

Edited By Qing Cao, Doreen Wu, Keyan G. Tomaselli Copyright 2020
    248 Pages
    by Routledge

    248 Pages
    by Routledge

    This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’.

    With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs.

    This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

    Introduction: Continuities and Changes for an Alternative Modernity

    Qing Cao, Doreen Wu and Keyan G. Tomaselli

    Part I: Chinese Society between Traditions and Modernity

    1. Rupture in Modernity: A Case Study of Radicalism in the Late Qing Chinese Press Debate

    Qing Cao

    2. Putonghua and Language Harmony: China’s Resources of Cultural Soft Power

    Natalia Riva

    3. Mobile, Online and Angry: The Rise of China’s Middle-Class Civil Society?

    Ian Weber

    4. The Return of the Repressed: Three Examples of How Chinese Identity Is Being Reconsolidated for the Modern World

    Hugo de Burgh and David Feng

    Part II: Negotiating Identities in Moving Images

    5. Becoming Global, Remaining Local: The Discourses of International News Reporting by CCTV-4 and Phoenix TV Hong Kong

    Doreen Wu and Patrick Ng

    6. Shanghai Cosmopolis: Negotiating the Branded City

    Duncan Harte

    7. Promoting Moral Values through Entertainment: A Social Semiotic Analysis of the Spring Festival Gala on China Central Television

    Dezheng Feng

    8. Negotiated "Chineseness" and Divided Loyalties: My American Grandson

    Qijun Han

    9. Articulating for Tibetan Experiences in the Contemporary World: A Cultural Study of Pema Tseden’s and Sonthar Gyal’s Films

    Shaoyan Ding

    Part III: Representing China in Texts and Symbols

    10. The Language of Soft Power: Mediating Socio-political Meanings in the Chinese Media

    Qing Cao

    11. Media Representations of China: A Comparison of China Daily and Financial Times in Reporting on the Belt and Road Initiative

    Lejin Zhang and Doreen Wu

    12. Conflicting Images of the Great Wall in Cultural Heritage Tourism

    Jieyun Feng, Yanan Li and Peng Wu

    13. China’s Current Discursive Governance: A Discourse Analysis Perspective

    Jiayu Wang


    Qing Cao is Associate Professor in Chinese Studies at the School of Modern Languages and Cultures at Durham University, UK. He has published extensively in Chinese media and social change, focusing on the issue of modernity. He is the author of China under Western Gaze: Representing China in the British Television Documentaries 1980-2000 (2014), and lead editor of Discourse, Politics and Media in Contemporary China (2014).

    Doreen Wu is Associate Professor in the Department of Chinese and Bilingual Studies in the Faculty of Humanities at the Hong Kong Polytechnic University. She has published extensively on glocalization and Chinese media discourses. In addition to editing two special issues for Critical Arts, she has edited and co-edited a number of books and journal issues, including Discourses of Cultural China in the Globalizing Age (2008).

    Keyan G. Tomaselli is Distinguished Professor in the Department of Communication Studies at the University of Johannesburg, South Africa. He is editor of Critical Arts and has been working with various Chinese universities on cultural and media topics.