1st Edition
Brand vs. Wild Building Resilient Brands for Harsh Business Environments
Introduction
Chapter 1 Lost
Chapter 2 Afraid
Chapter 3 Adrift
Chapter 4 Wild
Chatper 5 Savage
Chapter 6 Stop
Chapter 7 Orient
Chapter 8 Focus
Chpater 9 Flow
Chapter 10 Adapt
Chapter 11 Do
Conclusion
Biography
Jonathan David Lewis is an engaging and authoritative speaker and author on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.
A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.
