1st Edition
Branded Heritage and Real Estate The Making of Urban Value
Acknowledgements
Foreword
Anna Minton
Introduction
1 First We Take London: Where the Relationship Between Real Estate and Heritage is Expanded
1.1 Regeneration and Financialisation
1.2 Real Estate: From the Global Market to the Neighbourhood and Back
1.3 Heritage as a Global Rethoric
1.4 London as an Anatomical Table
2 Monopoly for Millennials: Where Finance’s Appetites Meet Housing
2.1 Housing Deregulation in London
2.2 Stability for Sale
2.3 Prime Areas and Tax Havens
2.4 The Illusion of Non-Contradiction
3 A Ruin in Reverse: Where Heritage Branding Defines Value
3.1 The Invention of Heritage
3.2 Heritage as a Regime of Value
3.3 Our Business is About Placemaking
3.4 Branded Heritage
4 Strangely Familiar: Where The Sanctuaries of Fake Are Granted Absolution
4.1 Hermeneutics of Urban Branding
4.2 Marketing as a Form of Planning
4.3 Decoding: Themes and Modalities
4.4 Battersea Power Station Unpacked
5 Heritage Reaches New Heights: Where Restitution And Privatisation Are Difficult To Separate
5.1 Proximity and Santification
5.2 New Old Lands: Opportunity and Rejuvenation
5.3 Life in a Landmark
5.4 Neolib Colonialisms, With A Heritage Twist
6. As If People Counted for Anything: Where The Neolib Rhetorics Are Made Useful
6.1 Emancipating the Sight
6.2 Unmasking Reality
6.3 Shaping New Narratives
Afterword: "Quiet Accumulation" - Collage City Re-Worked
Alan Chandler
Bibliography
Index
Biography
Michela Pace is an architect and Associate Professor of Urbanism at Iuav University of Venice. Her research focuses on the role of heritage within urban regeneration and land preservation projects, addressing both the natural and built environments and their increasing exposure to financialisation. She has explored urban and territorial transitions in different countries, with particular attention to fragile contexts and processes of spatial and economic consumption. She is co-author, with Alan Chandler, of The Production of Heritage: The Politicisation of Architectural Conservation (Routledge, 2019).
