1st Edition

Branding Cities Cosmopolitanism, Parochialism, and Social Change

    246 Pages 13 B/W Illustrations
    by Routledge

    192 Pages 13 B/W Illustrations
    by Routledge

    Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with parochialism as a mood and mode of cultural formations and a reflection of local specificities. This volume brings together cultural analysts, social scientists, and media and film scholars to explore the ways in which core cities generate competing claims on, and visions of, their use and their future, and thus have engaged with the necessity to brand their image for international consumption and for internal coherence.

    1. Introduction: Processes of Cosmopolitanism and Parochialism  Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin  2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place  Panos Hatziprokopiou  3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin  Kira Kosnick.  Branding the City: Selling Contradiction for Global Advantage  4. London’s Chinatown: Branded Place or Community Space?  Rosemary Sales, Alessio d’Angelo, Xiujing Liang and Nicola Montagna  5. Living and Making the Branded City and its Contradictions: Skilled EU Migrants in Manchester  Paul Kennedy  6. Understanding Cultural Quarters in Branded Cities  Simon Roodhouse Idea of the City: Cinematic Futures and the Grounds of the Present  7. London Undead: Screening/Branding the Empty City  Christoph Lindner  8. Branding the Modernist Metropolis: The Eternal City and the City of Lights in Cinema after World War Two  Mark Shiel  9. Nantes’s Atlantic Problem  Bill MarshallFamily Histories: The Remembered City  10. Stripes and My Country or, On Not Being at Home  Stephanie Hemelryk Donald  11. Cosmopolitanism with Roots: The Jewish Presence in Shanghai before the
    Communist Revolution and as Brand in the New Metropolis  Andrew Jakubowicz  12. A la Mode: The Cosmopolitan and the Provincial  Yi ZhengCoda  13. Cosmopolitanism, Branding and the Public Realm  Jeff Malpas


    Stephanie Hemelryk Donald is Professor of Comparative Film and Cultural Studies and ARC Future Fellow at University of New South Wales (Centre for Journalism and Media Research). Her Public Secrets, Public Spaces (2000) analyses the relationship between political change, civil society, and film in the 1980s and early 1990s in China. Little Friends (2005) discusses postrevolutionary filmmakers and children's socialization. Tourism and the Branded City: Film and Identity on the Pacific Rim (2007) takes an interdisciplinary view of urban histories and visual identity. The State of China Atlas (3rd ed. 2009), Media and China (co-edited with Michael Keane, 2001) and Picturing Power (co-edited with Harriet Evans, 1999) are well-used texts in tertiary courses on China and visual media. Current research looks at middle-class emergence in the PRC, mobile-phone use among young people, and the aesthetics of the poster in China.

    Eleonore Kofman is Professor of Gender, Migration and Citizenship and Co-Director of the Social Policy Research Centre at Middlesex University. Her research interests are in gender and migration in Europe, especially family and skilled migrations; cosmopolitanism, multiculturalism and migration; and feminist political geography. She is co-author of Gender and International Migration in Europe: Employment, Welfare and Politics (2000) and co-editor of Mapping Women, Making Politics: Feminist Perspectives on Political Geography (2004), Henri Lefebvre: Selected Writings (2003) and Globalization: Theory and Practice (3rd edn 2008).

    Catherine Kevin completed her PhD at the University of Sydney and is currently a lecturer in Australian History at Flinders University, Adelaide, South Australia. Her key research interests are histories of Australian reproductive medicine, reproductive politics, feminist theories of the body, Australian feminism, Italian immigration to Australia. Works in progress include a monograph entitled Great Expectations: A Political History of Pregnancy in Australia (since 1945) and the editing of a collection of essays called Feminism and the Body, Interdisciplinary Perspectives. Recent publications include ‘Looking Out For Girls: A Feminist Reading of Kate Shortland’s Somersault’; ‘Subjects for Citizenship: Pregnancy and the Australian Nation, 1945-2000’; ‘Forming Families on the Reproductive Frontier’; ‘Maternity and Freedom: Australian Feminist Encounters with the Reproductive Body’; and the book A History of Italian Settlement in New South Wales (1999), co-authored with Roslyn Pesman.

    "Thankfully the essays in Branding Cities bring a critical perspective to this topic and do more than just describe the attempts of various cities to develop attractive brands... the collection makes us recognize the tensions within city brands and the need to challenge the messages that our city leaders are developing."

    -Chris Quigley, Spacing Vancouver, August 2012