Brands and the City: Entanglements and Implications for Urban Life, 1st Edition (Paperback) book cover

Brands and the City

Entanglements and Implications for Urban Life, 1st Edition

By Sonia Bookman

Routledge

200 pages | 9 B/W Illus.

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Description

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.

Table of Contents

1. Introduction

2. Cities, Consumption, and Brands

3. Understanding Brands and Branding

4. Brandscaped Terrain

5. Branding Urban Space: Processes and Paradoxes

6. Brands, Mobilities, and Urban Life

7. Conclusion

References

Index

About the Author

Sonia Bookman is Associate Professor of Sociology at the University of Manitoba, Canada.

About the Series

Cities and Society

Cities and Society
Cities and Society is a series disseminating high quality new research and scholarship which contribute to a sociological understanding of the city. The series promotes scholarly engagement with contemporary issues such as urban access to public and private services; urban governance; urban conflict and protest; residential segregation and its effects; urban infrastructure; privacy, sociability and lifestyles; the city and space; and the sustainable city.

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Subject Categories

BISAC Subject Codes/Headings:
SOC026000
SOCIAL SCIENCE / Sociology / General