332 Pages
by
Psychology Press
332 Pages
by
Psychology Press
320 Pages
by
Psychology Press
Also available as eBook on:
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to... Read more
T.M. Lowrey, Preface: Brick & Mortar Shopping in the 21st Century: An Overview. Part 1. Mood and Cognition Effects on Shopping Behavior. R. Kozinets, Brands in Space: New Thinking About Experiential Retail. K-Y. Wang, L.A. Peracchio, D. Luna, The Role of Thin Slice Judgments in Retail Environments. D. Allan, Music Effects on Shopping Behavior: A Review of Experimental Evidence. M.K. Hogg, E. Penz, Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior. Part 2. New Findings in Retailing Strategy. S. Crader, J.L. Zaichkowsky, The Art of Marketing. R.L. Benedkctus, III, M.K. Brady, P.R. Darke, C.M. Voorhees, Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence, Brand Familiarity, and Consensus Information. N.U. Saqib, R.V. Manchanda, Brand Evaluations of Co-Branded Products: The Brand Licensing Effect. Part 3. The Influence of Social Identity Variables on Shopping Behavior. L. Tuncay, C.C. Otnes, Exploring the Link Between Masculinity and Consumption. J.D. Williams, M.O. Lwin, A-M.G. Hakstian, V.A.R. Gooding, Developing a Power-Responsibility Equilibrium Model to Assess “Brick & Mortar” Retail Discrimination: Balancing Consumer, Corporate, and Government Interests. J.A. Ruth, The Shopping Environment as Crossroads of Society: Insights From Retail Experiences in Apartheid and Post-Apartheid South Africa. Part 4. Methodological Innovations for Studying Shopping Behavior. O.B. Büttner, G. Silberer, Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols. D. Paulson, Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale. G. Silberer, Behavior at the POS—Classical and Newer Methods of Recording It.
Biography
Tina Lowrey
"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee
