This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings.
Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors’ diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India.
Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.
Table of Contents
Introduction: Bridging boundaries in consumption, markets, and culture
Karen V. Fernandez and Bernardo Figueiredo
1. Makeshift markets and grassroots reponsibilization
Johanna F. Gollnhofer and Alev P. Kuruoglu
2. Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: understanding marketing images as mirrors of intersectionality
Ahir Gopaldas and Anton Siebert
3. Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938–1958)
Ingrid Stigzelius, Luis Araujo, Katy Mason, Riikka Murto and Teea Palo
4. Bridging family boundaries: mediating postmodern complexity in urban Sinhalese Sri Lankan families
Prabash Aminda Edirisingha, Robert Aitken and Shelagh Ferguson
5. The crossing of physical boundaries: de-materialization and the move towards de-collecting
Adriana G. Arcuri and Tânia Modesto Veludo-de-Oliveira
Karen V. Fernandez is Associate Professor in Marketing at the University of Auckland, New Zealand. She utilises Consumer Culture Theory to understand consumers’ relationships with their meaningful possessions, places and technology. Her publications include articles in the Journal of Consumer Research, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing and the Journal of Business Research. She is an Associate Editor of Consumption, Markets & Culture and has received multiple research and "best reviewer" awards.
Bernardo Figueiredo is Senior Lecturer in Marketing at RMIT in Melbourne, Australia. His research examines how the globalization of markets and culture shapes consumption and marketing practices. He has a special interest in marketing issues related to consumer culture, mobility, multiculturalism, cosmopolitanism, value creation, and developing markets. His work has won awards at important conferences in the marketing and consumer research field. His publications include papers in the Journal of Consumer Research, Journal of Business Research, Marketing Theory, the Journal of Macromarketing, Journal of Marketing Management, and Consumption, Markets and Culture.