Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Table of Contents
1. Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview
Alexander Buhmann, Diana Ingenhoff, Candace White, Spiro Kiousis
2. Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects
3. The role of country images in international marketing: Country–of–origin effects
Erik B. Nes
4. Nation Branding, Product Country Images, and Country Rankings
William Newburry and Mohan Song
5. Evaluation of nation brand indexes
Henrik Merkelsen and Rasmus Kjærgaard Rasmussen
6. National Identity and Collective Memory: A Social Psychological Perspective
Pierre Bouchat and Bernard Rimé
7. Mediating’ national anxieties via stereotyping the French ‘threatening Other’: Analysis of the 2011 Rugby World Cup in New Zealand media coverage
Fabrice Desmarais and Toni Bruce
8. National stereotypes in Central Europe: Their accuracy, convergence and mirroring
Martina Hřebíčková and Sylvie Graf
9. The Global Construction of National Reputation
10. World Opinion, Country Identity, and Country Images: Some Reflections
Frank Louis Rusciano
11. Mediated Public Diplomacy as a Function of Government Strategic Issue Management
Tianduo Zhang and Guy J. Golan
12. Country Image in Public Diplomacy: From Messages to Relationships
Di Wu and Jian Wang
13. Media influence on the public’s perceptions of countries: Agenda setting and international news
14. Talking at Audiences: Networking and Networks in Country Images
15. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders’ Behavior Across Three Different Cultures
Diana Ingenhoff, Tianduo Zhang, Alexander Buhmann, Candace White, and Spiro Kiousis
Epilogue: Bridging disciplinary perspectives about country image, reputation, brand and identity
Candace White, Spiro Kiousis, Alexander Buhmann, Diana Ingenhoff
Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).
Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.
Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.
Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.