1st Edition

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

    334 Pages
    by Routledge

    334 Pages
    by Routledge

    Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

    1. Charting the landscape in research on country image, reputation, brand, and identity: A trans-disciplinary overview

    Alexander Buhmann, Diana Ingenhoff, Candace White, Spiro Kiousis

    2. Country, Product-Country, Country-of-origin, or Place Image? Perspectives on a Perplexing Theme: Place-Product Associations and Their Effects

    Nicolas Papadopoulos

    3. The role of country images in international marketing: Country–of–origin effects

    Erik B. Nes

    4. Nation Branding, Product Country Images, and Country Rankings

    William Newburry and Mohan Song

    5. Evaluation of nation brand indexes

    Henrik Merkelsen and Rasmus Kjærgaard Rasmussen

    6. National Identity and Collective Memory: A Social Psychological Perspective

    Pierre Bouchat and Bernard Rimé

    7. Mediating’ national anxieties via stereotyping the French ‘threatening Other’: Analysis of the 2011 Rugby World Cup in New Zealand media coverage

    Fabrice Desmarais and Toni Bruce

    8. National stereotypes in Central Europe: Their accuracy, convergence and mirroring

    Martina Hřebíčková and Sylvie Graf

    9. The Global Construction of National Reputation

    Tobias Werron

    10. World Opinion, Country Identity, and Country Images: Some Reflections

    Frank Louis Rusciano

    11. Mediated Public Diplomacy as a Function of Government Strategic Issue Management

    Tianduo Zhang and Guy J. Golan

    12. Country Image in Public Diplomacy: From Messages to Relationships

    Di Wu and Jian Wang

    13. Media influence on the public’s perceptions of countries: Agenda setting and international news

    Wayne Wanta

    14. Talking at Audiences: Networking and Networks in Country Images

    Efe Sevin

    15. Analyzing Value Drivers and Effects of 4D-Country Images on Stakeholders’ Behavior Across Three Different Cultures

    Diana Ingenhoff, Tianduo Zhang, Alexander Buhmann, Candace White, and Spiro Kiousis

    Epilogue: Bridging disciplinary perspectives about country image, reputation, brand and identity

    Candace White, Spiro Kiousis, Alexander Buhmann, Diana Ingenhoff


    Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

    Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

    Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

    Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.