In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer. There may be various organizations within an enterprise but they must all focus on meeting or exceeding customer needs. Therefore, EE is an integrated approach affecting every employee, every functional area and strategy within the organization. Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. The achievements in Enterprise Excellence can range from greater cost efficiencies, improved market perceptions, fundamental changes to markets, to new product and service offerings. There may also be significant upgrades in skills, technology, and business strategies. The scope of Enterprise Excellence can also range from operations activities, to business functions, to overall organization and to the enterprise as a whole. Building Sustainable Competitive Advantage is a comprehensive reference book for practising professionals, teaching faculty, and students alike.
’Dhirendra Kumar has produced a new must-read addition to the canon of enterprise excellence literature. As a recognized expert in the field, he has outlined a holistic approach for leading an enterprise to total excellence under executive leadership. This book is essential reading for leaders interested in learning about meaningful and programmatic change towards a culture of excellence.’
- Lukasz Mazur, University of North Carolina - Chapel Hill, USA
The book depicts clearly the various dimensions of globalisation and the dynamics of business ecosystem in terms of opportunities and risks and how the enterprise growth and risk strategies could be managed effectively to foresee, mitigate and convert risks into opportunities across the value chain. Author has taken efforts to map the elements in building competitive advantage, bringing out the imperative, to be continuously innovative, responsive, resilient and dynamic. These have been reinforced well by case studies at the end. These are the building blocks of enterprise transformation, which is inevitable in the new paradigm of sustainable competitive advantage and have been elaborated in further chapters. This would be of immense use to readers to get a holistic view of the enterprise and especially to gain insights into enterprise risk management, at strategy formulation and execution stages.
- Dr Sundaramurthy Angappan, CMI Book Club
2. Enterprise excellence model; Enterprise growth strategy (EGS)
3. Enterprise risk management (ERM)
4. Enterprise transformation (ET)
5. Strategy execution and measurement
6. Enterprise excellence case studies