© 2017 – Routledge
138 pages | 8 B/W Illus.
Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.
The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.
The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.
'Developing an entrepreneurial culture is a challenge in any organisation – both large and small. This very readable book contains excellent examples where cultural change has delivered true innovations. I will certainly use some of the described best practice in my own organisation.' - Malcolm Skingle, Director of Academic Liaison, GlaxoSmithKline, UK
'A must read for executive management teams. The entrepreneurial culture advocated in this book is exactly what venture capital and private equity investors look for in high growth organisations.' - Rob Carroll, Founder, Catapult Ventures Group and Vice Chairman, Small Business Charter, UK
1. How to Build an Entrepreneurial Organisation
2. Entrepreneurial Strategy
3. Strategy in Practice: insights from an entrepreneurial multinational
4. Entrepreneurial Culture and Leadership: structure, processes and people
5. Building a Culture of Entrepreneurship in Practice
6. Entrepreneurship with External Stakeholders
7. Managing Uncertainty and Failure
8. Building an Ambidextrous Organisation
9. Diagnosing an Entrepreneurial Change Programme
Entrepreneurship occupies a central position in the business disciplines, whilst entrepreneurs' contributions to the global economy is widely acknowledged. In light of this importance, entrepreneurship education plays a key role in delivering employable graduates across the academy. This textbook series provides relatively short, accessible textbooks on a range of entrepreneurship topics.
Collectively, the series is a valuable resource for students of entrepreneurship, helping them gain an in-depth understanding of contemporary entrepreneurial concepts. Individually, each text provides essential reading for a core entrepreneurship topic. A range of consistent pedagogical features are used throughout the texts, highlighting the practical importance of theoretical concepts.
Specialist, postgraduate students of entrepreneurship will find the series to be the ideal starting point for their studies, whilst non-specialist students looking to understand new ventures and entrepreneurial thinking will gain much value across these books.
Visit the series website for additional resources: http://www.routledgetextbooks.com/textbooks/mastersentrepreneurship