This title was first published in 2000: Global competition is increasingly impacting on even the most isolated of companies; the only way for any company to sustain competitive advantage is by tapping into the single remaining area of great potential - the management of people. If we want to be an above-average company, we will need an above-average ratio of above-average people who perform at above-average levels. None of which will happen without above-average levels of management. Malcolm Birkin’s Building the Integrated Company offers a model for exploiting the human potential within organizations. This potential is one which, in previous decades, through an absence of focus on business basics and an adherence to mistaken ideas about sustainable competitive advantage, we have contrived to turn into all-too-limited performance. The first stage in any new learning process is to unlearn the misplaced concepts and bad habits we have developed. Section One of the book describes and contrasts the similarities and differences of American, European and Japanese management and then describes the characteristics of the Integrated Company, which has absorbed and perfected the best systems and philosophies from around the world. Anyone seeking to follow this lead needs to be able to distinguish the realities of these management systems from the myths. Section Two is built around a series of 13 detailed and scored questionnaires, containing over 240 individual questions, enabling the reader to assess every aspect of their business, from management focus to the behaviours of the workforce, against the Integrated Company model. Section Three, the largest and most important section, deals with integration, addressing the practical implementation of the systems and philosophies in a clear, logical and hands-on manner. As the name suggests, the Integrated Company is a holistic model, involving every aspect of the business. Nevertheless, managing people - the unlimited potential - remains the most complex
Table of Contents
Foreword; Introduction: Building the Integrated Company; The integration of international management; The characteristics of the Integrated Company; Assessing your company - how integrated are you?; Corporate/competitive strategy, its creation and its link to corporate culture; Implementation, people commitment and interlinking; Integrating people; Index.
Dr Malcolm A. Birkin has studied, worked with and learnt from managers and companies in Western Europe, the United States, Japan and in both the Northern and Southern Hemispheres. He has an MBA and a doctorate in industrial and commercial economics. Dr Birkin also has qualifications in polymer science and automotive engineering, and gained qualifications in total quality management and people motivation in business whilst in Japan. Dr Birkin is an independent management consultant, operating internationally as SCGI Europe, with unparalleled expertise in the development of people and commitment, international and cross-cultural management systems and strategies. He can be contacted through his website: www.integrate-people.com
’Written by someone with both practical experience and the wisdom that can come from thoughtful reflection about one’s observations, Building the Integrated Company offers both an operational guide and also a vision of what organizations can be like and what they can achieve, if only we manage them with sense, sensitivity and sensibility.’ Professor Jeffrey Pfeffer, Stanford Graduate School of Business, California ’Brings the business executive in front of the corporate mirror, where his/her achievements and shortcomings are observable, not by others but by him/herself. What results is not an evaluation, but an incisive and enlightening learning, building experience.’ Professor Robert J Ballon, Sophia University, Tokyo ’Provides an excellent base against which managers can benchmark themselves and, equally important, a set of implementation programmes with which the world-class objective can be fulfilled.’ Clem Sunter, Director, Anglo American Corporation, South Africa