Business Analysis for Business Intelligence: 1st Edition (Hardback) book cover

Business Analysis for Business Intelligence

1st Edition

By Bert Brijs

Auerbach Publications

400 pages | 68 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781439858349
pub: 2012-10-09
eBook (VitalSource) : 9780429065446
pub: 2016-04-19
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Aligning business intelligence (BI) infrastructure with strategy processes not only improves your organization's ability to respond to change, but also adds significant value to your BI infrastructure and development investments. Until now, there has been a need for a comprehensive book on business analysis for BI that starts with a macro view and gradually narrows it down to real-world tips, templates, and discussion material BI analysts need to know.

Covering the concepts, tools, and background required for successful BI projects, Business Analysis for Business Intelligence describes how to use business intelligence to improve your analysis activities. It outlines a proven framework for developing data models and solutions that fit your organization’s strategy. Explaining how to avoid common pitfalls, it demonstrates how to use continuous improvement to create a strategic knowledge organization and establish a competitive advantage.

  • Links proven theories with practical insights
  • Describes the questions you need to ask yourself or the client when turning data into information
  • Includes discussion items and templates suitable for both IT and business professionals
  • Illustrates the root causes behind poor performance management
  • Outlines the steps needed to get your BI project started correctly

The book details a framework based on time-tested theories, empirical data, and the author’s experience analyzing strategic processes in dozens of organizations across a range of industries—including financial, logistics, food production, health, telecom, government, and retail. Providing you with the tools to achieve enduring success, the book can help your organization develop successful BI projects and fine-tune them to match the strategic decision making process in your organization.

Table of Contents


Why this Book?

What I Mean by "Business Intelligence"

What Does a BA4BI do?

The Structure of this Book

The Chapters of this Book

The Increasing Cycle Speed of Growth and Its Laws


First Law: the Triangle of Knowledge, Growth and the Strategy Processes

Second Law: Your Narrow Choice between Two Options

Third Law: Any Organisation Optimises Two Extremes

Fourth Law: Measure Only What You Can Measure But…

Fifth Law: There is always a Dominant Source

Sixth Law: IT Is Here to Stay

Balancing the Five P's of Strategic Management


The 5 P’s and Their Interaction

Managing Strategy

Adapting BI to the organisation’s configuration


Mintzberg’s Configurations

Mintzberg’s Lessons for Business Intelligence

Understanding the Four "C’s"


Applying the 4 C Perspective on Functions

The 4 C’s: the Foundation of a Balanced Scorecard

The Business Case for Business Intelligence


The Basics of Information Economics

Illustrating IE with a Business Case

Generic Advantages of Business Intelligence

BI and Cost Accounting

Setting up an ABC System using BI

A Closer Look at the Source Systems for ABC

Setting up the ABC Analysis in the Data Warehouse


BI and Financial Management

The 101 on Financial BI Deliverables

Keep your SOX on!

Business Analysis for Financial Reporting

BI and Operations Management

The 101 on Operations Management

Production Management and the Information Architecture

What to measure

Basic Supply Chain Report Requirements

Setting up a Forecasting System Using BI

BI and Marketing Management


What Do We Mean by "CRM"?

What Do We Mean by Behaviour Analysis?

Can We Learn from Past Failures?

How BI Can Contribute to Marketing Management

BI and Human Resources Management

The War for Talent and How to Lose It

Managing Absenteeism

How BI Can Lend a Hand

Starting a BI Project


Creating the Need

Gathering the Information

Analysing the Decision Making Processes

Producing the Documents

Validating the Results

Support and Maintenance

Managing the Project Life Cycle

Business Analysis and Project Planning

Business Requirements Gathering

Dimensional Modelling

BI Application Specification

Business Analysis and Growth – Maintenance

Mastering Data Management

The Major Components of Data Management

A Framework for Data Management

Mastering Data Quality

Which Quality?

An ROI Approach to Data Quality

The Business Analyst’s Toolbox


Project Direction Document Template


The Document’s Contents

Interview Summary Template

Business Case Document Template


Efficiency Economics

Revenue Improvement

Strategic Opportunities

Business Analysis Deliverables Template

Introduction and Overview

Project Charter Document Template


Best Practice Sharing Template

Generic Interview Guide


Generic Interview List

Interview Guide per Functional Area

Metadata Checklist

Generic Business Object Definitions


Defining the Principal Asset of an Organisation: CUSTOMER

ORGANISATION, a Meaningful Concept?






How Do You Become a BA4BI?

What to Ask on Your Job Interview

Business Intelligence from 1960 to Today

The 101 on Datawarehousing

Survey for a BI Project for the Purchase Department





Conference Papers

About the Author

Bert Brijs is the Director of Lingua Franca, a consulting firm in Belgium.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Database Management / General
COMPUTERS / Information Technology