2nd Edition

Business Events

By Rob Davidson Copyright 2019
    486 Pages 13 Color & 46 B/W Illustrations
    by Routledge

    486 Pages 13 Color & 46 B/W Illustrations
    by Routledge

    486 Pages 13 Color & 46 B/W Illustrations
    by Routledge

    The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.

    This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.

    This new edition has been extensively revised and updated to reflect recent developments in business events, including:

    • Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
    • New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry
    • A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East

    Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

    Chapter 1 An Introduction to Business Events

    Chapter 2 Corporate Meetings

    Chapter 3 Association Conferences

    Chapter 4 SMERF Meetings

    Chapter 5 Awards Ceremonies

    Chapter 6 Political Meetings

    Chapter 7 Incentive Travel

    Chapter 8 Exhibitions

    Chapter 9 Corporate Hospitality

    Chapter 10 Destination Marketing for Business Events

    Chapter 11 Business Events Knowledge

    Chapter 12 Sustainability for Business Events

    Chapter 13 Business Events Ethics

    Chapter 14 Business Events Technology


    Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.