1st Edition

Business Models Innovation, Digital Transformation, and Analytics

Edited By Iwona Otola, Marlena Grabowska Copyright 2020
222 Pages 20 B/W Illustrations
by Auerbach Publications

222 Pages 20 B/W Illustrations
by Auerbach Publications

222 Pages 20 B/W Illustrations
by Auerbach Publications

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and... Read more

Chapter 1 Innovation in Business Models

MARLENA GRABOWSKA, IWONA OTOLA, and KATARZYNA SZYMCZYK

Chapter 2 Business Models in the Digital Transformation Era

MARCELO T. OKANO, PATRICIA K. INOUE, ELIANE A. SIMOES, and ROSINEI BATISTA RIBEIRO

Chapter 3 Value Composition for Business Models of High-Growth Enterprises

IWONA OTOLA, MARLENA GRABOWSKA, and MAREK SZAJT

Chapter 4 The Variety of Aspects of Business Models in the High-Growth and High-Tech Enterprises: An Estonian Case

PIIA VETTIK-LEEMET, MERVI RAUDSAAR, and MERIKE KASEORG

Chapter 5 External Conditions of Profitability of Business Models of High-Growth Enterprises

AGATA MESJASZ-LECH and ANETA WŁODARCZYK

Chapter 6 Analyzing the Employer Branding Business Models Based on Primary Research Results

AGNES CSISZARIK-KOCSIR, and MONIKA GARAI-FODOR

Chapter 7 Models of Responsible Business: CSR from Social and Economic Perspective

MARCIN RATAJCZAK

Chapter 8 Cyber Protection: IndustrializedAssessments for Analyzing Cyber Risk

DAVID NICOLAS BARTOLINI, CESAR BENAVENTE-PECES, and ANDREAS AHRENS

Chapter 9 Applied Data Analytics

CESAR BENAVENTE-PECES, DAVID NICOLAS BARTOLINI, GALYNA TABUNSHCHYK, and NATALIA MYRONOVA

Biography

An associate professor at the Czestochowa University of Technology, Faculty of Management, Iwona Otola PhD is well recognized in Poland and abroad for her expertise in management issues. Her scientific interests focus on strategic management, resource-based view, business models, entrepreneurship and competitiveness of the enterprises. She has published over 100 papers and 6 books. An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.