224 pages | 9 B/W Illus.
This is an international business study of Theravada Buddhist Southeast Asia. Using a cross-disciplinary approach, the book examines business practices within a political, cultural, economic and religious context. It highlights those cultural and historical ties of the region which are shared because of a common religion. In analysing business environments, economics and government practices across the region, the book provides a deeper understanding of the influence of cultural values on work practices in Southeast Asia. The author first offers an overview of the history of the region and the nature and guiding principles of Theravada Buddhism. The next sections of the book present the history and the business and economic environment of the four countries in Southeast Asia, along with some relevant case studies of Cambodia, Laos, Myanmar/Burma and Thailand. The book analyses business strategies and practices, management and marketing issues as well as the characteristics of companies. The last part considers the political environment of the four countries and hints at future trends and developments. The book offers a framework for working in the region, and provides valuable insights into this unique business environment, which is significantly different from the Western context. Filling a gap in existing literature, this book provides an accessible study of actual business practices in Southeast Asia.
"The book should be commended for its two major contributions. First, it provides a good survey of a region that is often neglected in management and business studies…Second, the book touches on the two issues that are not commonly linked to one another - religion and business practices." - Dr Pavida Panamond, South East Asia Research, Vol 18. No 4 (December 2010)
"Rich in insights and elegant in presentation, the book is well documented and thoroughly researched. It represents a welcome and original contribution to the study of Theravada Buddhism, and offers new directions for future research. It is to be highly recommended to researchers, students, and practitioners alike who seek to gain both stimulating theoretical and more practical insights into Theravada Buddhist countries of Southeast Asia." Kai Chen 陈锴
College of Public Administration, Zhejiang University, China (Journal of Southeast Asian Studies)
1. Theravada Buddhist Southeast Asia 2. Theravada Buddhism 3. Cambodia 4. Laos 5. Thailand 6. Myanmar 7. Business Strategies in Theravada Buddhism Southeast Asia 8. Tactical Management: Human Resources, Management Style, and Leadership 9. Marketing, Finance, Labor Relations, Operational Management and Internationalization 10. Features of Firms in Theravada Buddhism Southeast Asia 11. Politics and Democracy 12. Trends and the Future