1st Edition
Business Strategies for Magazine Publishing How to Survive in the Digital Age
Preface Introduction 1. Lessons from the past 2. The value of market research 3. A worldwide audience 4. Business success strategies 5. Market sectors that pay 6. See your readers as consumers 7. 360 degree content 8. Monetizing online content (contributed by Steve Hill) 9. Native advertising and personalized advert delivery 10. Creating a sustainable future 11. The future Resources 20 Tips for a career in journalism
Biography
Mary Hogarth is an experienced educator, media specialist and writer, who has previously led Features Journalism at Southampton Solent University, before joining Bournemouth University, UK. Mary also runs a consultancy practice, themagazineexpert Ltd, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.
"Featuring interviews with high-profile magazine editors and publishers and in-depth case studies examining key lifestyle, B2B and specialist titles, the book illustrates changes in audience consumption and the wide-ranging impact of technological developments." --WNIP(Whats New In Publishing)
